Clean beauty retailer Credo Beauty has acquired Follain, a Boston-based retailer founded by Tara Foley in 2013, as well as its eponymous private label beauty brand.
 
Terms of the deal were not disclosed. Follain’s Boston store will be rebranded as a Credo location, and the brand, currently stocked by Anthropologie and Ulta Beauty, among others, will be taken under Credo’s umbrella of brands.
 
“We’ve been running parallel paths on either side of the country,” Foley said of Credo. “As we got things off the ground and grew over the years, we started to evolve in slightly different ways. We first leaned heavily into our skin care line so when we came together, we actually learned that we would be creating a sizably bigger community of customers by joining forces.”
 
This news follows Credo’s appointment of new chief executive officer Stuart Millar earlier this year. Credo also recently partnered with Ulta Beauty in 2020 on Conscious Beauty
 
“We are prepared to grow and scale as far as physical retail,” said Annie Jackson, Credo’s founder. “Giving brands a platform in neighborhoods across the U.S. is our responsibility of making the world a cleaner, more resilient place.”
 
While both of their brand matrixes overlap significantly, there’s “a very small amount of brands that don’t,” Jackson said, “but we’re always open to those discussions. We’re working through the practicalities of transitioning a business.”